Outdoor advertising is graphic, textual advertising, which is placed on temporary or permanent special structures in open space.

External advertising means are diverse. They can be various objects containing an advertising message, which are placed in a visible place.

External advertising means can be permanent or temporary.

The main means of outdoor advertising is the large-scale poster. The electronic display board is also often used, which allows to leave a greater emotional impact on the viewer due to the change of images, dynamics and colors.

The following types of outdoor advertising are distinguished: billboards, city format, lightboxes, brand walls, billboards, facades, neon signs, stands, exhibition booths.